Audience Analysis

Audience Analysis Grading Rubric

  1. Does the audience analysis select three sources from the annotated bibliography that seem to provide a broad range of opinions on the problem addressed in the final proposal? Does the analysis use headings before each discussion of a new source?
  2. Does the analysis explicitly use at least a summary, paraphrase, and quotation from each of the three sources?
  3. Are the scholarly strengths and weaknesses of each source clearly highlighted?
  4. Are spelling, grammar, and organization excellent? (Is there an introduction, sections that talk about each of the three sources, a section that talks about audience, one that addresses stance and style, and a conclusion?) Is the analysis between four and six pages?

If the answer to any of these questions is “no,” I give the essay some kind of C. If the answer to most of the questions is “no,” its grade will be lower. To essays that have received “yes” answers to the questions above, I add the following:

  1. Does the analysis describe in great detail a tentative audience that you could imagine reading your final proposal? (Does the audience consist of, for example, people roughly your same age or members of your own generation, an older generation, or authorities in a position of power? Does the audience know very little about the problem, or are they already well versed in its basics? Are they residents of a specific geographic place, or members of specific community groups or organizations impacted by the problem?)
  2. Does the analysis include a full page of plans to appeal to the audience you chose to address in the final proposal? (You might, for example, indicate whether a source will appeal to an audience through logos, ethos, or pathos; describe plans to directly acknowledge the audience’s skepticism, use generational or cultural references known to the audience you choose, or reference your own experiences to establish trust and ethos with the audience.)
  3. Does the audience analysis explicitly choose a stance and style that are appropriate for the problem and audience? Is that appropriateness explicitly explained?
  4. Is the tentative thesis clearly stated?

Depending on my answers to these questions, I give the assignment some kind of A or some kind of B.