Audience Analysis

Audience Analysis Grading Rubric

  1. Does the audience analysis select three sources from the annotated bibliography that seem to provide a broad range of opinions on the topic of the final proposal? Does the analysis use headings before each discussion of a new source?
  2. Does the analysis give consideration to several sides of the topic, finding both strengths and weaknesses in the three sources?
  3. Does the audience analysis use at least a summary, paraphrase, and quotation from each of the three sources to highlight strengths and weaknesses of the source as it might offer support for the thesis of the final proposal?
  4. Does the audience analysis describe in great detail a tentative target audience that you could imagine reading your final proposal? (Does the audience consist of, for example, people roughly your same age or members of your own generation, an older generation, or authorities in a position of power? Does the audience know very little about the topic, or are they already well versed in its basics? Are they residents of a specific geographic place, or members of specific community groups or organizations impacted by the topic?)

If the answer to any of these questions is “no,” I give the essay some kind of C. If the answer to most of the questions is “no,” its grade will be lower. To essays that have received “yes” answers to the questions above, I add the following:

  1. Does the analysis include a full page that justifies and explains which audience you chose to target? Does it identify specific plans to appeal to them in the final proposal? (You might, for example, indicate whether a source will appeal to an audience through logos, ethos, or pathos; describe plans to directly acknowledge the audience’s skepticism, use generational or cultural references known to the audience you choose, or reference your own experiences to establish trust and ethos with the audience.)
  2. Does the audience analysis explicitly choose a stance and style that are appropriate for the topic and audience? Is that appropriateness explicitly explained?
  3. Are spelling, grammar, and organization excellent?
  4. Is the introduction engaging? Does the conclusion close the analysis? Is the analysis between four and six pages?

Depending on my answers to these questions, I give the assignment some kind of A or some kind of B.