Narrative and descriptive details, cases, and examples to back up and support generalizations and demonstrate accuracy
Narrative and descriptive details calculated to evoke an emotional response
Problems and weaknesses
Bankrupt personal authority or character
Suspicions of manipulation
E is for Ethos and Ethical
Pathos, Passion (an emotion)
Jung suggests healthy individual are characterized by a balance of reason, will, and emotion. We are suspicious of people who are stuck in one mode of thought.
The best thinkers, speakers, and writers move among argumentative strategies, adapting to variations in audience. For example, in “Letter from a Birmingham Jail,” Martin Luther King shifts strategies to speak to different segments of his audience.